Transforming how event professionals network, collaborate and expand their reach
At Transform Your Planning, we’re redefining how wedding and event professionals connect and collaborate. Our cutting-edge tools and resources are designed to help professionals streamline their workflow, reduce stress, and elevate their services.
From Annaina, our algorithm driven vendor-matching platform that connects destination planners with trusted service providers, to the Event Master Calendar, the ultimate resource for industry events and conferences, we’re here to make running a wedding or event business seamless, efficient, and inspiring.
At the heart of everything we do is a commitment to fostering meaningful partnerships, driving growth, and ensuring every wedding and event professional feels supported on their journey to success.
Nothing excites me more than connecting people, businesses, and ideas in ways that create lasting impact. Whether forging partnerships, uncovering opportunities, or sparking creative collaborations, I thrive on building bridges that drive growth, innovation, and success.
This passion led me to co-found Transform Your Planning (TYP)—a company revolutionizing collaboration in the event and wedding industry. By making connections more seamless and strategic, TYP empowers professionals to find the right partners, elevate their businesses, and bring extraordinary events to life.
Before launching TYP, I founded Tyrian Purple, evolving it from a print production consultancy into a powerhouse for business development and relationship-building in the luxury event space. My focus has always been on creating experiences that spark joy, foster growth, and empower entrepreneurs to scale—without losing sight of their craft and mission.
With nearly 20 years in the industry—over a decade in NYC—I’ve worked with luxury brands, PR firms, nonprofits, and elite wedding planners. My expertise lies in understanding client needs, anticipating challenges, and curating the right connections to drive meaningful results.
At my core, I believe success isn’t about transactions—it’s about transformation. Whether through TYP, Tyrian Purple, or industry collaborations, my mission is to create a world where relationships fuel opportunity, innovation, and long-term success.
Beyond business, I’m a food lover, road trip enthusiast, and lifelong learner working toward reading 50 books a year. I also serve as Immediate Past President of WIPA New York and an advisory council member for VOW for Girls, championing philanthropy in the event space.
Image: Collin Pierson
Image: Collin Pierson
Florian Forster here—tech geek, problem solver, and the guy who makes sure this platform actually works. My background is in designing top notch solutions, architecting and scaling digital platforms, handling cybersecurity, and making sure that businesses don’t just run but thrive in the digital world.
I’ve spent years leading teams to create complex software solutions and bring them to market, and when Maya and I started talking about the challenges wedding vendors face internationally, I knew tech could fix this.
So, we built a set of smart, secure, and seamless solutions, designed to streamline the way how the wedding industry connects and collaborates.
A premier vendor-matching platform connecting US wedding planners with Europe’s top-tier service providers.
Comprehensive vendor profiles
Secure communication tools.
The Events Master Calendar is a powerful, subscription-based online platform designed to provide wedding and event professionals with an all-in-one calendar featuring global industry events, tradeshows, conferences, and workshops to help stay informed, avoid scheduling conflicts, and make smarter networking decisions.
Interactive calendar.
User-submitted events for better reach.
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